Florence and the Machine (sometimes written as Florence + the Machine) is the recording name of Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including soul and indie rock. The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing. The band's debut album, Lungs was released on 6 July 2009, and held the No. 2 position for its first five weeks in the UK Album Chart. On 17 January 2010, the album reached No. 1 on the UK album chart, having remained in the chart for 28 consecutive weeks up until that point. At the 2010 BRIT Awards, Lungs won the "Mastercard British Album" award.[Read More]